There are some fantastic new additions to grocery store shelves lately, and they’re coming in the form of pasture raised jerky! Check out The New Primal created by Jason Burke. The story behind this product and this company is the ultimate American Dream. Building a company and a new life around something you’re passionate about, and creating a home-grown, high quality product to share with the world. I was thrilled to be able to photograph some of Jason’s products at the end of 2014 (food AND product AND beautiful, outdoor, woodsy sunshine!!!), and I’m so happy to be showing the images to you, and sharing Jason’s work! Enjoy!